If your are a brand owner, you face this challenge: should I choose SEO or paid ads to grow my business?
So, the answer is
WHAT IS SEO?
Search engine optimization is the process of improving site visibility in search engines like google, Bing etc. by optimizing its structure and content. The SEO have 3 pillars
- On page SEO: optimizing title, meta description, h1 heading content with relevant keywords.
- Technical SEO: make sure your site is mobile friendly, fast loading, easy for google to crawl.
- Off page SEO: creating backlinks from a high value website to get the same authority
WHAT IS PAID ADS?
Paid ads is a marketing strategy where you pay a platform to showcase your brand. Although it is costly and but provides immediate visibility on search engines. The advantages of paid ads are you can target a specific audience and reach them. You can measure the performance of your ads.
| SEO | ADS | |
| growth | Long term growth | Short term traffic |
| speed | Require time to get results | Provide immediate visibility |
| cost | Less cost | High Cost |
| trust | High credibility | Show as sponsored |
| placement | Below ads | Top of the page |
WHICH IS BETTER?
SEO is giving a slow but long-term growth. By building from base creating a strong foundation. While its typically takes at least 6 months to rank but Seo delivers 10 times better ROI than ads. Generally low competition keywords take 6 months and high competition keywords 12 months or more to get significant results.
In google ads,
Paid ads provide immediate visibility and traffic, but high cost makes unsuitable for most small business. The second you pay stop the leads coming stop.
you have to pay on per click, when you stop paying the traffic will go down and the leads generation stops. Even though you pay for the click, you might get click but zero calls. consequently, it is depleting your budget.
Mistake people think
- Expect instant Seo results
- Use ad budget without tracking
- High paying ones win
So, the solution is
The combination of both. Focuses on 80% on SEO and 20% on ads. Content optimization, embed keywords in (title, meta description, h1), off page SEO, technical SEO for high raking in search engines. Run ads (in small budget) along with it to increase traffic and for leads.
Has a SEO Expert in Palakkad,
contact me for a Strategy planning : https://mubashiradm.com/